Organizational attractiveness: Influence of the Image and Corporate Social Responsibility

Authors

  • Jessica Ivonne Hinojosa López Universidad Autónoma de Tamaulipas
  • Adolfo Rogelio Cogco Calderón Universidad Autónoma de Tamaulipas

DOI:

https://doi.org/10.29059/rpcc.20200617-106

Keywords:

Organizational Attractiveness, Corporate Image, Corporate Social Responsibility, Banking Sector, Prospective Employees

Abstract

This research empirically analyzes the organizatio-nal attractiveness of the banking sector as a source of employment, taking as a precedent the percep-tions of corporate image and the influence of Corporate Social Responsibility (CSR) when estima-ting the banking image. The study involves the participation of 184 university students from the economic-administrative area of the Municipality of Ciudad Valles, S.L.P. through a survey. The data was analyzed using the structural equations technique and the results indicated that the hypothetical model fits the data, supporting the proposal of the corporate image as an antecedent of the organizational tractive and the importance of exercising CSR actions to improve the image of the sector.

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Published

2020-06-17

Issue

Vol. 11 No. 1 (2020): Volumen 11 issue 1(2020) January- june 2020

Section

Investigación empírica y análisis teórico

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